如果您是一家销售可重复使用午餐袋的公司您可以进行季节性

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预测显示 返校销售额较高，而 6 月学校放假前后的销售额较低。 商业势头或历史增长率是另一个值得关注的趋势。如果您的销售额每月持续增长 5%，则可以合理地预期这种趋势会持续下去。 最后，考虑利率趋势和消费者支出等历史市场因素。如果市场研究表明您所在行业的销售额逐年增长或下降，请将其纳入您的预测中。 选择销售预测方法 在预测未来销售额时，您可以采用不止一种方法。销售预测方法主要有两种： 基于增长率的预测 基于获取的预测 1. 基于增长率的预测 从数学上讲，基于增长率的预测是最简单的方法。（它也称为“自上而下”预测，因为它从高级数据开始计算收入。

要估计未来一年的销售额，只需获取以前的销售 WhatsApp 号码列表 数据并应用与上一年相同的增长率即可。 以下是计算增长率百分比的公式： 上期销售额-上期销售额/上期销售额×100=增长率百分比 根据这些增长率计算预测的公式为： 上期销售额×增长率百分比=预计销售额增长率 例如，假设您的企业 2021 年（上一期间）的销售额为 300,000 美元，2020 年（上一期间）的销售额为 250,000 美元。这将是 20% 的增长率： $300,000 − $250,000 / $250,000 × 100 = 20% 您可能预测您的业务将在 2022 年再次增长 20%： 300,000 美元 × 20%（或 .2）= 60,000 美元，总销售额预计为 360,000 美元（300,000 美元 + 60,000 美元） 如果您不能依赖上一时期的增长率（例如，如果您只经营一年或更短时间），您可以使用整个行业的市场研究来预测您的增长率。



于获取的预测 通过基于收购的预测，您可以根据对推动销售的内部因素的可靠预测，向后计算您的收入。这也称为“自下而上”的预测，因为它从推动收入的成本开始，例如广告支出或销售人员。这些位于损益表中收入下方。 对于企业对消费者 (B2C)和企业对企业 (B2B)业务，基于获取的预测看起来略有不同。例如，对于 B2C 业务，您可能首先根据过去的销售数据考虑每月“有机”（意味着没有广告支出）的销售额。然后，使用以下一系列因素来估计通过效果营销工作将带来多少销售额： 通过广告获得的每次获取成本。考虑每次获取成本(CPA) 的另一种方法是：您预计花费多少钱来获取一次新购买？ 这些销售的平均订单价值。平均订单价值(AOV) 是一个可以回答以下问题的指标：客户平均每次购买花费多少钱？ 广告预算。您的广告预算是您计划在一个月内花在广告上的金额。 例如，您可能通过有机社交媒体营销每月赚取 10,000 美元的销售额。然后，您可以通过搜索引擎广告以每次购买 40 美元的价格推动额外销售，而购买者的平均支出为 100 美元。

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