27.7%) and having in-depth knowledge of the brand or its products (24.8%). Regarding the habits of these consumers, the Back to School study reveals that 74% of back-to-school Phone Number List shoppers play mobile games at any time of the day and approximately half of them do so while watching television or even in bed before sleeping. Therefore, by advertising in mobile games, brands can connect with this group of consumers throughout their day,
Attracting their attention when they are most receptive. Chat and messaging (97.1%), social networks (96%) and search engines (92.5%) are the most used types of websites and applications, followed by shopping platforms, auctions or classified ads (87 .9%) and email (73.5%). In addition, data from the Adsmovi l study reveal that consumers not only use their mobile phones for entertainment, but that they are another device in their purchasing habits. In the last week,
